At the base of everything, the team at Habit Surf Co. loves the water. The anticipation as we motor out on to the lake. The rush of adrenaline as we start our first ride of the day. The excitement we all share, watching our friends and family enjoy the sport we hold so dear.

We take pride in designing and crafting each and every board by hand. Our team is passionate about the sport and dedicated to bringing you the best possible product.

With our commitment to quality and attention to detail, you can trust that a Habit product will exceed your highest expectations.

Stephen Hammell

Lead Board Designer / Graphic Designer

With a love for all board sports, and roots in the wakesurf community for over a decade, Steve has designed shapes and graphics for many top surf and skim champions across the globe.

Paul Laviolette

Board Designer / Builder

Paul has been designing and building wakesurf products and boards for many years. He has designed and made wakesurf boards for many male and female world champions.

Nicole Hudson

Sales / Team Manager

Nicole has been competing in wake surfing for over a decade. She has been a key contributor to growing the sport across the globe through coaching athletes, volunteering, organizing and head judging wake surfing events.